I believe design has the power to make a meaningful change in the way people live and work. My passion is to find elegant solutions to complex problems. I love to lead a team of designers and to collaborate with cross-functional agile teams of developers and product managers in releasing successful products that delight users.
Lead Product Designer, Citrix Systems
March 2016 - Present. San Francisco, Ca
Citrix GetGo E-Commerce Redesign
Currently leading a ground-up redesign of our e-commerce system. The goal is to reduce care calls, increase sales efficiency and improve overall customer experience by creating a single system used by customers, sales and care reps. Championed the use of design methods like customer journey mapping, rapid iteration and usability testing to create a common understanding of user needs.
GoToMeeting Pricing Revamp
Led a team of designers to create an end-to-end customer experience for a four tier product lineup including the introduction of a new free tier. The project involved mapping out the entire customer journey through sign-up, upgrade, downgrade and cancellation. I conducted multiple experience walkthroughs for a large cross-functional team that helped create a shared understanding of the experience. This sped-up the product development and ultimately led to a 40% increase in the number of trials and paid seats.
Senior Product Designer, Citrix Systems
March 2013 - March 2016 San Francisco, Ca
GoToMeeting Web Apps
Lead designer on various GoToMeeting web initiatives. I was responsible for the overall experience, visual and interaction design. Mentored junior designers and worked with product managers to deliver apps that cut join times by 10% and increased NPS by 10 points. The projects included redesign of the web portal and HTML5/WebRTC based application redesign.
GoToMeeting Next-Gen Application
Collaborated with a team of designers to conceptualize the next generation of GoToMeeting application on mobile, web and desktop. Created concepts, wireframes, prototypes and final design based on extensive field research in three countries.
Curated and maintained pattern library used by the entire GoTo product family. Designed the Citrix icon set and converted it into a font. Worked closely with developers to convert the style guide into a reusable code library.
Product Designer, Citrix Systems
December 2009 - March 2013. San Francisco, Ca
Desktop and web applications
Led the design efforts for GoToWebinar web application and GoToMeeting HDFaces (webcam and video sharing). Over the years I have participated in various interesting innovation projects like CloudClipper, GoToMeeting integration in chat apps, GoToMeeting for Chromecast etc.
Product Designer freelance, various startups
January 2008 - January 2010. Santa Clara, Ca
Mobile & web applications
Worked on design of a music app for iOS, web application design for a lab workflow system and web apps for various other clients.
Industrial Designer - Tata Motors Ltd
August 2005 - March 2007. Pune, India
Member of the styling team designing a new range of medium to heavy commercial vehicles. I was responsible for 3D surface modeling and color & trim design.
Masters in Industrial Design
2003-2005 : Indian Institute of Technology, New Delhi, India
Bachelor of Architecture
1998 -2003 : Visvesvaraya National Institute of Technology, Nagpur, India
Numerous peer to peer awards for excellence, innovation, commitment and design driven for projects at Citrix Systems.
Winner of Core77’s 1 Hour Design Challenge for coming up with an eco-friendly alternative to the ubiquitous plastic bag.
Call: 650 862 6312
Web, desktop & mobile apps
Low & hi fidelity prototyping
User experience research
Verbal & written communication
Adobe creative suite
Fireworks, Illustrator, Photoshop